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I have a classic "Bulldog" Souvenir like a bobble-head.

The head doesn't bobble, only turns left to right. The base says "GO Bulldogs GO" on the 1st line and underneath says "Western Auto Associate Store Conyers, Georgia."

The bulldog is holding a football in the right hand, no helmet, with a black jersey and shoes and red pants. The back of the base says "1968 MORO, INC."

This was given to me by a great aunt who lived in Conyers when I was about 5.

Any help would be appreciated as far as determining how these were given out, sold, etc., and a present day value from a collector standpoint.

Thanks.